Seven Ways Travel Agents can Gain New Leads
You are a hardworking Travel Agents entrepreneur and you want to find ways to increase your travel agent leads. You will make more commissions if you have more leads. The more trips that you book, the more you earn. Although it sounds simple, acquiring more leads as a travel agent can be difficult, especially with today’s online booking sites that make it easy for potential clients create their own adventures.
You are up against online booking sites, so it is important to attract new clients as an independent agent. Clients can get so much more from you than any website, but it takes effort to show them.
These are 7 proven ways to attract clients, grow your travel agent leads, and increase your customer base.
You can position yourself as a specialist travel agent
You will undoubtedly be bombarded by hundreds of travel agents when you search online for them. To stand out from the rest, you need to position yourself as an agent who offers a unique service. You should choose a niche market that you are a specialist in and then market yourself to it. Potential clients will find you, and not the other way around.
Refer a friend and you will be rewarded
Word of mouth referrals are a proven method to generate travel agent leads. Referring friends and family members is a great way to generate new leads for travel agents.
SCORE, a business consulting firm, found that verbal referrals had the highest conversion rate of any lead-to-sale method.
Refer a friend and get a discount or a free gift. This offer can also be extended to clients who leave glowing reviews online. People trust online reviews about products and services, even if they don’t know the reviewer personally.
Referrals can be a great way to gain new clients and increase your agency’s profitability.
Do not be afraid to make complicated trips
A trip that is easy to book could be a reason for potential clients to just do it themselves. Don’t shy away from curating fantastically-elaborate vacations for clients because this will surely showcase how valuable your travel agent knowledge and expertise is.
When they have the chance to increase their travel agent leads, some independent agents are afraid of complicated trips. There are many other excellent opportunities for complex bookings that you should always say yes too:
- International Business Travel
- Retirees can take around-the-world trips
- Holiday Packages for Large Groups
- Social Media: Get active
You can use social media to increase your travel agent leads. It is free and is used every day by millions. This is what makes it so special! To make social media work to its full potential, you must be active. You’ll lose your followers’ attention if you don’t update for a while, or respond to users’ questions or comments, and your efforts to attract them to your company’s social media channels will be futile.
It doesn’t take hours to maintain your social media presence. A few minutes per day is enough! Get active and keep active for the best social media results.
Keep the same consistency across all platforms
Even if you’re a newbie to the industry, you don’t want your brand to be seen as inexperienced and fumbling. Think about your brand image and how it should be communicated across all platforms.
- Social Media
- Handling out business cards
To attract clients, you must keep your attention on a specific niche market. You must also be professional on all platforms. Keep your posts and photos in good taste.
Keep up your travel education and highlight your credentials
Highlight your travel agency experience, and ongoing education to set yourself apart. Your commitment to your profession will make potential clients more confident in you as a travel agent. Don’t be afraid of showing it off.
You don’t need to have much experience in this field to get leads from travel agents. Attend a conference to promote your business. You could also go on an exciting trip to share tips and tricks with potential clients.
Get help in lead generation
You can perfect your sales pitch, do all you can to show your value, and still not be able to get travel agent leads. You can only do so much as an independent agent.
Connecting with Travel Planners International, a host agency that deals with travel agents, is a great way to get more leads. Host agencies offer many benefits that will help you convert viable leads into customers.
TPI hosts agencies offer support and direction that is unmatched by any other agency. It’s okay to ask for help in obtaining more leads as a travel agent — there are thousands of agents worldwide who partner with host agencies to grow their business. You will also have access to the most innovative travel agency software, including robust back office software technology for travel agencies.